What we are
A curated space for ESEA founders.
ESEA Marketplace is a curated online platform for ESEA-owned businesses, products and services across the UK - from makers and independent brands to creatives and professional services.
Every business here is ESEA-owned. Every purchase supports a real founder.
Curated matters. It helps brilliant businesses get seen - and helps shoppers buy with confidence.
ESEA communities have shaped British culture for generations - through food, fashion, art, music and business. Yet the talent behind that culture remains underrepresented, undiscovered and under-resourced.
For shoppers, founders, and allies.
Representation with substance
Not tokenism. Every decision we make is grounded in genuine community benefit.
Community-first, founder-led
Built by and for the community - not imposed on it.
Quality and care
Curation over clutter. We'd rather feature fewer businesses brilliantly than many businesses badly.
Cultural celebration + honest conversations
We celebrate ESEA culture while holding space for the harder conversations too.
Access
Clear information, fair opportunities, and fewer barriers - for founders and shoppers alike.
What "ESEA" means here
An inclusive definition.
In the UK, "ESEA" is widely used as an umbrella term for people who identify with East and Southeast Asian cultures and ethnicities — especially in a context where "Asian" often defaults to meaning South Asian.
We aim to be inclusive across the full breadth of communities connected to East and Southeast Asia, and the diasporas connected to them across the UK.
Communities we include
Meet the founder
Hannah-Natalie Hosanee
I created ESEA Marketplace to build visibility, opportunity, and community for ESEA founders in the UK - and to make it easier to discover and support ESEA businesses in one place.
I’ve spent over 20 years helping organisations clarify their voice, strengthen their positioning, and grow. I understand what it takes for businesses to be seen - and how often talented founders struggle simply because they aren’t being found.
Alongside my consultancy work, I’ve been involved in ESEA leadership and cultural initiatives, and I co-founded Little Yellow Rice Co to celebrate Peranakan and Malaysian heritage through food. Community and commerce have always been closely linked in my work.
This platform brings that experience together in a focused way - creating space for ESEA businesses to be visible, credible, and easier to find.